In the digital world, it is becoming increasingly difficult to attract attention and customers. GDPR and algorithm changes make it difficult for companies to maintain their market position. Branding and performance are still treated like two separate silos. This leads to a whole series of conflicts of interest & objectives. In this blog article, we analyze the importance of brandformance and why companies should no longer ignore this topic in 2023.

Manuel Lutter is the new Head of Digital Growth at CORVIS. In an interview, he shared his passions and goals with us.

Why now is the right time to perceive data-driven social media fundraising as a serious channel for new donor acquisition, I explain in my first blog article for Corvis.